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Proceedings of the 7th ASEAN Conference on Humanities and Social Sciences, 8-10 December 2016, Belmond La Residence Phou Vao, Luang Prabang, Lao PDR

Compiles 10 papers proceeded to the 7th ASEAN Conference on Humanities and Social Sciences. Discusses on social aspect, such as the elderly’s role and influence to the society, Buddhism-kingdom relation and cannon names in Ayutthaya period. Explicates administration cases, such as people’s s attitude towards good governance in Songkla province, service personnel development guideline. Focuses on international and economic aspect, covering cyber-attack and digital economy in Malaysia, brand building for tourist souvenirs in Lao PDR, a note on Japanese tourists’ purchasing patterns for Thai souvenir producers, competitive advantage for garment industry in CLMV (Cambodia, Lao PDR, Myanmar, Vietnam), and how to apply protocol to the ASEAN charter on dispute settlement mechanisms.