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International Entrepreneurship: Thai Restaurants and Processed Foods in ASEAN

Studies trends of International Entrepreneurship in ASEAN Economic Community (AEC) context, opportunities Thai restaurants and processed foods under the campaign “Thai Kitchen to the World”. Explains theory and concepts of international entrepreneurial management, covering an overview of global trade, reasons beyond international business expansion, key success factors for transnational small and medium size business, international business strategy, foreign market penetration strategy, . Analyzes industry insights, business environment, and challenges for doing Thai restaurants and processed foods in 5 ASEAN countries, namely Malaysia, Myanmar, Vietnam, Indonesia and Singapore. Covers topics on financing, production, marketing, human resources, partnership, location, trade regulations and relevant business practices. Compares key constraints and key success factors for doing food business in those countries and exhibits business model for exporting processed food. Proposes policy recommendations for those businesses