What the ASEAN Economic Community Will Mean for Businesses: A Look at the Case of Myanmar
Analyzes the impact of ASEAN Economic Community (AEC) on business strategy and operations that likely causes major changes in small and medium enterprises (SMEs) in less developed ASEAN countries. Focuses on conditions of Myanmar’s businesses in coherent with those in Cambodia, Lao PDR, and Viet Nam. Explains history and progress of AEC integration, key AEC policies along with their description and implications. Examines how AEC policies affect the businesses in terms of customer attraction and satisfaction, creating business advantage, and market opportunities through the single market. Mentions improvement of machinery, infrastructure and ICT leading to better and faster production and service deliver. Looks at critical issues, such as human resource and talent management, access to financial resources, as well as innovation and intellectual property protection.