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Proceedings of the 2nd International Research Conference, 27-29 October 2016, The KL Journal, Kuala Lumpur, Malaysia

Compiles a key note speech and 6 papers proceeded to the 2nd International Research Conference with topics on innovation, health and business. Presents research results relating to the power of music enhancing sports performance, and a survey on consumer decision factors to purchase either from standalone or from chain pharmacies. Explores innovation and business aspects, including cyber-attack and digital economy in Malaysia, Mascara model – Thai game marketing affiliated with business, Thai traditional puppet business-Hun Lakorn Lek with competitive advantage strategies, communication model for creative tourism, and a case study of the cost-benefit analysis for E-Auction procurement system.